Just before the big release, Aryan Khan’s D’yavol X dropped a promo video with Shah Rukh Khan and Suhana Khan, giving a sneak peek at the chic and fashionable vibes of their upcoming clothing range. It’s all about style and trendiness.

Shah Rukh Khan and Aryan Khan are gearing up for the next release of their high-end streetwear label, D’yavol X. The brand’s second collection, X-2, is in collaboration with the entertainment giant Disney, bringing a unique twist to luxury fashion. It’s a blend of Bollywood glamour and Disney magic.
Just before the big reveal of the collection, D’yavol X dropped a sneak peek video with Shah Rukh Khan and his daughter Suhana Khan, giving a glimpse of the chic and trendy vibes of their upcoming clothing line. The much-anticipated release is scheduled for March 17 on D’yavol X’s official website. Shah Rukh Khan even teased the collab on Instagram, hinting at an exciting sequel to this stylish story.
Celebrating the day for women, it’s truly special to share the screen with my daughter. And, of course, the elder son played his part too… love you both,” he expressed in the comments. It’s all about family love and togetherness.
In a recent chat with GQ, Aryan Khan shared that Shah Rukh Khan’s involvement in their brand goes beyond just being the face. Aryan mentioned that his father brings a sense of maturity and balance to their edgy brand. Aryan’s contemporary thinking is complemented by Shah Rukh’s wisdom, creating a unique blend of perspectives for their age-agnostic brand. It’s all about finding that perfect balance.
After the clothing brand D’yavol X launched last year, some people criticized its high prices. During an #AskSRK session, a fan suggested making jackets priced at Rs 1000-2000, as the current ones were too expensive. It seems like affordability was a concern for some fans.
SRK humorously replied, “Even the D’Yavol X folks don’t sell me things cheap… I’ll figure something out!!” It seems like even Shah Rukh Khan himself couldn’t get a discount.